Packaging Contest Brief
Fruit Blooms brand organic powdered drink mixes need a new label design. Two flavors - 1)lemonade and 2) Iced Tea/Lemonade blend. Product is packaged in clear recloseable, flat bottom pouches with a 4" x 6" label on the front and back. None of the original graphics need to be preserved.
Key themes/messaging: Organic, all-natural, kids, summer
Mothers with kids at home in the U.S. and Canada
Look And Feel
Bold, Serious, Professional, Masculine, Economical
Original Design Brief